Small brands rarely run out of ideas out of laziness. Usually every day starts from zero. Content pillars give you a frame so ideas don’t have to be found again.
Pick pillars from customer questions
Write down the questions customers ask most, then group them. Each group can become a pillar, for example education, product, behind the scenes, and testimonials.
- Keep it to three or four pillars
- Set a weekly share for each pillar
- Keep five backup ideas per pillar
- Review which pillar gets saved and shared most each month
