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OPTIMARK PRIVACY POLICY

Last updated: April 23, 2026

1. Introduction

Welcome to Optimark ("We", "Us", or "Optimark"). This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our all-in-one digital marketing platform, including our website, applications, and related services (collectively referred to as the "Services").

By accessing or using our Services, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Services.

2. Data Controller

The data controller for your personal information is:

  • - PT Usaha Kreatif Indonesia
  • - Address: company address - to be updated
  • - Email: admin@usahakreatif.co.id
  • - Phone: phone number - to be updated

3. Information We Collect

3.1 Information You Provide Directly

  • Account Information: Full name, email address, phone number, company name, and password when you register an account.
  • Profile Information: Profile photo, job title, and business information you add to your profile.
  • Payment Information: Data required to process payments, including billing information. We do not store credit card data directly; payment processing is handled through secure third-party payment service providers.
  • Content and Marketing Data: Content you create, post schedules, advertising campaign data, SEO analysis results, and content generated by the AI Content Maker feature.
  • Communications: Messages, feedback, and correspondence you send to us through contact forms, email, or customer support features.

3.2 Information Collected Automatically

  • Usage Data: Information about how you use the Services, including pages visited, features used, access times, duration of use, and frequency of use.
  • Device and Technical Data: Device type, operating system, browser type, IP address, unique device identifiers, screen resolution, and browser language.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activity. See Section 6 for more information.
  • Analytics Data: Content performance metrics, user interaction data, and statistics related to your marketing campaigns.

3.3 Information from Third Parties

  • Social Media and E-Commerce Platform Accounts: When you connect Instagram, Facebook, TikTok, Threads, Blibli, Shopee, or TikTok Shop accounts to our Services, we receive information from those platforms according to the permissions you grant, including:
    1. - Account profile information
    2. - Post metrics and analytics
    3. - Advertising campaign performance data
    4. - Audience interaction data
  • Social Login Providers: If you choose to register or sign in using a third-party social media account, we receive basic profile information from that provider.
  • Business Partners: Information shared by our business partners for the purpose of service improvement.

4. Purposes of Information Use

We use your personal information for the following purposes:

4.1 Providing and Improving Services

  • Providing, operating, and maintaining the Services
  • Creating and managing your account
  • Processing payments and transactions
  • Connecting and synchronizing data from linked social media and e-commerce platforms
  • Providing Content Planner, SEO Analyzer, Ads Manager, and AI Content Maker features
  • Sending Service-related notifications, including content schedule updates and campaign reports

4.2 Personalization and Development

  • Personalizing your user experience
  • Developing new features and services
  • Conducting analysis of usage trends and patterns for Service improvement
  • Optimizing platform performance and security

4.3 Communications

  • Sending technical information, updates, and Service-related notices
  • Responding to inquiries, support requests, and feedback
  • Sending promotional information and special offers (with your consent)

4.4 Security and Compliance

  • Detecting, preventing, and addressing fraudulent activity, abuse, or security breaches
  • Complying with applicable legal and regulatory obligations
  • Enforcing our agreements and terms

5. Legal Basis for Data Processing

We process your personal data based on the following legal grounds:

  • Consent: When you provide explicit consent for specific data processing, such as direct marketing or use of non-essential cookies.
  • Contract Performance: When processing is necessary to fulfill a contract with you, including providing the Services you request.
  • Legitimate Interests: When processing is necessary for legitimate purposes, such as security, fraud prevention, and Service improvement.
  • Legal Obligation: When processing is necessary to comply with applicable laws and regulations.

6. Cookies and Tracking Technologies

6.1 Types of Cookies We Use

a) Essential Cookies

  • Purpose: Required for basic Service functionality
  • Examples: Session authentication, security preferences

b) Functional Cookies

  • Purpose: Remembering your choices and preferences
  • Examples: Language, display settings

c) Analytics Cookies

  • Purpose: Helping us understand how the Services are used
  • Examples: Google Analytics, feature usage data

d) Marketing Cookies

  • Purpose: Used to display relevant advertisements
  • Examples: Conversion tracking pixels, retargeting

6.2 Cookie Management

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Services.

7. Information Sharing and Disclosure

7.1 We May Share Your Information With:

  • Third-Party Service Providers: Companies that help us provide the Services, including hosting, payment processing, analytics, customer support, and email delivery. These service providers are bound by confidentiality agreements and may only use data according to our instructions.
  • Connected Platforms: Instagram, Facebook, TikTok, Threads, Blibli, Shopee, and TikTok Shop as required to provide integration features.
  • Legal Obligations: When required by law, legal process, government request, or applicable regulations.
  • Corporate Transactions: In the context of mergers, acquisitions, asset sales, or business transfers, your information may be transferred to related parties.

7.2 We Will Not:

  • Sell your personal information to third parties
  • Share your personal information for third-party marketing purposes without your consent
  • Use your information in ways that contradict this Privacy Policy

8. Data Storage and Security

8.1 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law. Criteria we use to determine retention periods include:

  • The duration of our business relationship with you
  • Whether there are legal obligations requiring data retention
  • Whether retention is necessary for dispute resolution or agreement enforcement

8.2 Data Security

We implement reasonable technical and organizational security measures to protect your personal information, including:

  • Data encryption in transit (SSL/TLS) and at rest
  • Restricting access to personal data to employees who need it
  • Regular security monitoring
  • Regular data backups
  • Security training for staff who handle personal data

However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your data.

9. Your Rights

As a user, you have the following rights regarding your personal data:

9.1 Right of Access

You have the right to request a copy of the personal information we hold about you.

9.2 Right of Rectification

You have the right to request correction of inaccurate or incomplete personal information.

9.3 Right of Erasure

You have the right to request deletion of your personal information, subject to legal obligations that require us to retain certain data.

9.4 Right to Restrict Processing

You have the right to request restriction of processing of your personal information in certain circumstances.

9.5 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format.

9.6 Right to Object

You have the right to object to the processing of your personal information for certain purposes, including direct marketing.

9.7 Rights Related to Automated Decision-Making

You have the right not to be subject to decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects concerning you.

To exercise these rights, please contact us at admin@usahakreatif.co.id. We will respond to your request within 30 business days at the latest.

10. AI Content Maker Data Handling

Our AI Content Maker feature processes content and instructions you provide to generate marketing content. The following terms apply:

  • Input you provide to the AI feature is used solely to generate the output you request
  • We may use aggregated and anonymized usage data to improve the quality of our AI models
  • We do not use AI-generated output to train models shared with third parties without your consent
  • You are responsible for ensuring that content you create using the AI feature complies with applicable laws and does not infringe third-party rights

11. International Data Transfers

Your personal information may be transferred to and processed in countries other than your country of residence. We ensure that international data transfers are carried out with adequate safeguards, including:

  • Use of standard contractual clauses approved by competent authorities
  • Ensuring that data recipients have an adequate level of data protection
  • Compliance with applicable data protection regulations in relevant jurisdictions

12. Links to Third-Party Sites

Our Services may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third-party websites. We recommend that you read the privacy policy of every site you visit.

13. Children's Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child under 18, we will promptly delete that information.

14. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. Changes will take effect immediately upon publication on this page with a revised "Last updated" date. We will notify you of material changes through:

  • Email notification to your registered email address
  • Notification within the Service platform
  • Announcement on our website

Continued use of the Services after changes take effect constitutes your acceptance of the revised policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact:

  • PT Usaha Kreatif Indonesia
  • Email: admin@usahakreatif.co.id
  • Address: company address - to be updated
  • Phone: phone number - to be updated

We will endeavor to respond to all requests within 30 business days.