Many online businesses start making content before they know who it is for. The result is polite content that doesn’t feel meant for anyone.
Start with customers who already bought
Look at your last ten customers: age, job, city, and why they bought. The pattern that shows up is where your target audience starts.
- Interview three customers about why they bought
- Write a one-paragraph ideal customer profile
- Note the words they use when asking questions
- Test content on one segment before widening
