Instagram Insights offers plenty of numbers, and it’s easy to get lost. A few metrics are enough to decide which content to repeat.
Focus on saves and shares
Saved content is seen as useful, shared content as worth recommending. These two reflect a post’s value better than likes.
- Compare posts by format: photo, carousel, Reels
- Sort posts by number of saves
- Note the posting times of your top five posts
- Repeat the best topics in a different format
