A tidy feed doesn’t mean every photo looks the same. What matters is two or three colours that keep appearing, so the account feels like one character.
Derive colours from your logo and product
Take one main colour from the logo, one neutral, and one accent from the product. Use all three in photo backgrounds, text, and props.
- Keep the palette to three colours
- Save the colour codes so designers and photographers agree
- Use the same editing preset on every photo
- Check the last nine posts in the grid before uploading
