Viewers decide whether to keep watching or swipe within the first few seconds. Even a professional editor can’t save a video with a weak opening.
Open with the result, not the logo
Show the product in use or the end result in the first second. The logo and brand name can come at the end.
- Plan three scenes: result, process, call to action
- Shoot vertically in 9:16
- Add on-screen text for people watching muted
- Keep it to 15–30 seconds
