A site missing from the first page doesn’t necessarily have bad content. Often Google hasn’t indexed the page, or can’t tell which search it answers.
Check indexing before content
Search site:yourdomain.com on Google. If important pages don’t show up, the problem is indexing, not writing. Google Search Console can show you why.
- Register the site and sitemap in Google Search Console
- Give every page a clear title and H1
- Fix pages that load slowly on mobile
- Link new pages from older pages that already get traffic
